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EventsA journey to the finale

A journey to the finale

Published: 28th Mar 2021 7:51 pm

Giving heads up to her creative instincts, 33-year-old Ruchika Sachdeva chose the fashion field, like many. However, she says it wasn’t a cake walk. Having started her journey in 2011, she has seen many ups and downs and has won several merits along the way as well, the latest being an opportunity to present her collection at the FDCI x Lakmé Fashion Week Finale.

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The designer had actor Ananya Panday on board to walk the ramp as a showstopper. “Her energy is great. She’s young and brings a lot of freshness to the ramp. I was very excited to have her as the Bodice muse for the show,” shares the Lakmé Absolute Grand Finale designer.

However, the world of LFW was not new to Ruchika. The London College of Fashion graduate got an opportunity to present her graduating collection at Lakmé GenNext soon after her college. “As a final project, we are supposed to make a small collection of our own. Then all our teachers suggested we take the collection to the market instead of them rotting in our wardrobes. That’s when I sent my graduating collection to LFW with my portfolio. And one day, I receive a selection call from LFW GenNext which was just two months later,” she recalls with excitement.

“I was in London and I had to come back to India for the show. However, I planned to go back to the UK as I had a work visa but the umpteen opportunities that India, the treasure of textiles, had, inspired me to start my own brand ‘Bodice’ here,” she adds.

A model poses during LAKME ABSOLUTE GRAND FINALE PRESENTS BODICE BY RUCHIKA SACHDEVA

That was just the beginning for Ruchika. Being the first Indian woman to win the prestigious International Woolmark Prize in 2018, being listed on The Business of Fashion (BOF 500), winning the Vogue India Designer of the Year and Grazia India Millennial Designer of the Year, GQ India Award for ‘Breakthrough Designer’, and being listed in ‘Forbes 30 under 30’ are just a few of the milestones that she has accomplished since the inception of Bodice.

If one observes her collection, they are mostly of geometrical figures and simple architectural lines. When quizzed the reason behind making basic designs as her USP, Ruchika shares, “I have grown up in a very chaotic Punjabi joint family. Being in between so many things around me, I unknowingly wanted simple things which reflected in my collection.”

Talking about her collection for FDCI x Lakmé Fashion Week, the finale designer says it is going to be a little different from what she has created so far. “We’ve tried to translate light, joy, and colour into this collection which directly ties with Lakmé’s theme of finding joy in small things. The pieces have a lot of colour play, something we are exploring to this extent for the first time.”

Ruchika hopes to bring more collections with a blend of India’s rich architectural heritage and budding modernity in the coming future.


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