Abhishek Bachchan moves Delhi HC to protect publicity, personality rights

Actor Abhishek Bachchan has moved the Delhi High Court seeking protection of his personality rights. He alleged that platforms are misusing his image and likeness to create fake, AI-generated content, including explicit videos. The court will hear the matter today.

New Delhi: Bollywood actor Abhishek Bachchan on Wednesday urged the Delhi High Court to protect his publicity and personality rights, and to restrain websites and platforms from using his image, likeness, persona and fake videos, including sexually explicit material.

Justice Tejas Karia asked the counsel for Bachchan to answer the queries raised by the court and said the matter would be heard at 2:30 pm.

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Advocate Pravin Anand, representing Bachchan, said the defendants are creating AI-generated videos of the actor and creating fake photos signed by him and also sexually explicit material.
Bachchan was also represented through advocates Ameet Naik, Madhu Gadodia and Dhruv Anand.