Actor Vijay Deverakonda joins Ramraj Cotton as brand ambassador

Ramraj Cotton has named actor Vijay Deverakonda as the brand ambassador for its Lagnaa Wedding Collection. The range features pure silk dhotis, shirts, angavastrams and other festive wear, combining traditional Indian clothing with contemporary designs for modern wedding occasions.

Hyderabad: Ramraj Cotton has announced its association with popular actor Vijay Deverakonda as the brand ambassador for its Wedding Collection, curated especially for weddings and auspicious occasions.

Rooted in Indian culture and designed for the contemporary generation, Ramraj Cotton’s Lagnaa Wedding Collection brings together the timeless elegance of pure silk with refined designs and modern styling, a press release said. Vijay Deverakonda becomes the face of the collection, representing the evolving expression of traditional Indian wedding wear for today’s generation.

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The Lagnaa wedding collection by Ramraj features an exclusive range of Pure Silk Dhotis, Silk Shirts and Angavastrams, along with other wedding and festive wear.

K R Nagarajan, Founder & Chairman, Ramraj Cotton, said, “Pure silk clothing has always held a special place in Indian weddings. Our endeavour is to bring this cultural tradition, which has been carried forward across generations, together with the tastes and style of today’s generation.”

B R Arun Eashwar, Managing Director, Ramraj Cotton, said, “Over the years, Ramraj has built a strong presence across South India. Our next ambition is to take this legacy, culture and tradition to every part of the country.”