AJIO launches fashion brand H&M on its platform

The partnership aims to enhance H&M's online presence, complementing its existing omni-channel offering by making affordable, high-quality fashion accessible through AJIO

Hyderabad: AJIO, a fashion e-tailer, on Thursday announced the launch of H&M, a brand known for fashion and quality at the best price, on its platform.

The partnership aims to enhance H&M’s online presence, complementing its existing omni-channel offering by making affordable, high-quality fashion accessible through AJIO, which adds another international brand to its robust brand portfolio, a press release said.

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The collaboration marks an opportunity for H&M and AJIO to solidify their presence in the Indian fashion e-retail market. While AJIO strengthens its international brands portfolio, H&M aims to expand its reach and online market share by leveraging AJIO’s digital platform and expansive reach, it said.

“The launch of H&M on AJIO not only enriches the diverse tapestry of styles the platform offers but also symbolizes our commitment to providing our customers with the latest global brands and trends,” said P Vineeth Nair, CEO AJIO.