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BusinessAmazon launches seller registration, account management services in Telugu

Amazon launches seller registration, account management services in Telugu

Published: 20th Sep 2021 8:48 pm

Hyderabad: Ahead of the festive season, Amazon India launched seller registration and account management services in Telugu. This launch will benefit thousands of existing Amazon sellers and lakhs of new sellers from tier-2 and smaller markets to run their businesses on marketplace.

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With this launch, sellers will now be able to register on and manage their online business from a selection of eight languages including Telugu, Bengali, Gujarati, Hindi, Kannada, Marathi, Malayalam, Tamil and English.

Using any of the regional languages, sellers can do everything from registering as an Amazon seller for the first time, to managing orders, inventory and accessing performance metrics. This experience has been made available on the Amazon seller website as well as on the mobile app.

“As we work towards our commitment to digitise one crore MSMEs across India by 2025, it is important to address our sellers’ challenges when they seek to leverage e-commerce to expand their businesses. Language is a prominent barrier that Indian MSMEs face and our focus on localisation, demonstrated in part through the launch of account management services in Telugu will make it easy for MSMEs to conduct business online,” said Sumit Sahay, director, Seller Partner Services, Amazon India.

“As we gear up for the festive season, the addition of Telugu will help numerous businesses to launch their business online and cater to customers across the country- helping grow and scale their businesses manifold,” Sahay added.

User-friendly approach

To launch the services in Telugu for sellers, worked with expert linguists to develop an accurate and comprehensible experience. The team has chosen commonly used terms over translated words to make the experience authentic, easily understandable and seamless for sellers. Advanced Machine Learning technologies complemented the linguists’ efforts and helped the project scale across the languages and launch simultaneously.

Amazon Sellers who wish to change their preferred language can change it in a few simple steps on both Amazon’s Seller website and Seller mobile app. Sellers registering through the desktop can change their preferred language by accessing the ‘language drop-down’ available on every page, at the top-right corner.

On the Seller App, the language can be changed through the language drop-down on the bottom left corner while registering and through the App ‘Settings’ menu. Once the language is changed, sellers can view all pages and workflows in Telugu.

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