Amul Topical reacts to recent WHO air quality guidelines with a doodle
Besides the iconic song ‘Ae Dil Hai Mushkil’, the caption is also a take on the recent Bollywood film of the same title.
Hyderabad: The World Health Organization’s revised Global Air Quality Guidelines have been an eye-opener for providing clear evidence of the damage air pollution causes to human health.
The guidelines also mentioned that exposure to air pollution is estimated to cause 7 million premature deaths and result in the loss of millions more healthy years of life, every year.
In children, this could include reduced lung growth and function, respiratory infections and aggravated asthma. In adults, ischaemic heart disease and stroke are the most common causes of premature death attributable to outdoor air pollution, and evidence is also emerging of other effects such as diabetes and neurodegenerative conditions.
Well, keeping these effects of air pollution in mind, Amul Topical has now shared a doodle of the Amul girl sitting on a bench while spreading her arms and taking a deep breath.
Indicating the health hazards due to the rising air pollution with a filmy twist, Amul captioned the doodle: “Air dil hai mushkil jeena yahan?”
Besides the iconic song ‘Ae Dil Hai Mushkil’, the caption is also a take on the recent Bollywood film of the same title.
Have a look at the doodle:
However, as a solution to curb further air pollution, WHO announced more stringent limits for six pollutant categories —particulate matter (PM), ozone (O3), nitrogen dioxide (NO2) sulfur dioxide (SO2) and carbon monoxide (CO).
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