Anita Dongre launches vegan, cruelty-free accessories
Luxury accessories have often defaulted to leather bags, belts, and shoes, a material that is as cruel to its source as it is to the earth and artisans.
Hyderabad: Luxury accessories have often defaulted to leather bags, belts, and shoes, a material that is as cruel to its source as it is to the earth and artisans. Besides the cruelty of using animal hide, the leather industry is notorious for using carcinogens that make industry workers sick and neighbourhoods unlivable from toxic dumping into waterways.
With her newest launch – a line of plant-based vegan luxury handbags, Anita Dongre looks to change the trend and make accessories that are both luxurious and kind.
This line of plant-based vegan bags and belts uses technology loved by the largest brands in the world – MIRUM®. This new plant-based material is 100 per cent natural, 0 per cent plastic, and cruelty-free. It is also 100 per cent recyclable and bio-neutral, leaving a smaller footprint after its time is up, giving us a line of luxury that is, at last, a climate-friendly, plastic-free option to leather and other substitutes. The collection also features handcrafted bags made with recycled glass beads.
The launch edit comprises of the statement Swan Mini Grab Bag, the Birds Of A Feather Crossbody Bag, the Nocturnal Glass Beaded Bag, the Champagne Gold Glass Beaded Bag, the Birds of a Feather Belt and the Haathi Belt. These products are inspired by nature and Anita’s love for animals.
“The vegan accessories line is a dream come true moment for me. This line is created for women who wear their values on their sleeve, a philosophy of fashion that includes conscious, ethical, and timelessly elegant pieces,” shared Anita.
About 5 per cent of proceeds from this line of accessories will be donated to the India Animal Fund, which works towards a future where animals are treated with the care and love they deserve.
