Apollo Tyres becomes new Lead Sponsor of Team India
BCCI announced Apollo Tyres as new Lead Sponsor of Team India in a multi-year deal. The Partnership enhances Commercial Value, with Apollo Logo featuring on National Team Jerseys across all Formats
Hyderabad: The Board of Control for Cricket in India (BCCI) on Tuesday announced a Partnership with Apollo Tyres, a Leader in the Tyre Industry, as the new Lead Sponsor of Team India. This marks Apollo Tyres first foray into India Cricket, a move to align with a Sport that resonates deeply with the Nation.
The Partnership, secured after a bidding process, represents an increase in Sponsorship Value, signifying the growing Commercial Appeal of Indian Cricket.
The Agreement spans two and a half years, concluding in March 2028. Under the terms, the Apollo Tyres Logo will feature on the Jerseys of the Indian Men and Women National Teams across all Formats. This succeeds the previous Sponsorship held by Dream11.
For Apollo Tyres, the Sponsorship is a Platform to connect with a diverse and passionate Audience. The Company, known for its commitment to Performance and Safety, sees a synergy between its Brand Values and the attributes of a Cricket Team. The Company markets Products under two Global Brands – Apollo and Vredestein – available in over 100 Countries through a Network of branded, exclusive and multi-product Outlets.
Devajit Saikia, Honorary Secretary BCCI, said: “The arrival of Apollo Tyres as our Sponsor is a testament to the work and performance of our Teams. We are excited about this being Apollo first major Sponsorship in India Cricket, which speaks volumes about the Sport reach and influence. This is more than an Agreement; it is a Partnership between two Institutions that have earned the trust and respect of millions.”
Rajeev Shukla, Vice-President BCCI, said: “We are delighted to welcome Apollo Tyres as our Lead Sponsor. This is a momentous occasion, bringing together two of India most enduring Legacies: the spirit of India Cricket and the legacy of Apollo Tyres. The nature of the bidding process highlights confidence in the BCCI and the Global Brand of Team India. We are confident this Partnership will be a driving force for mutual growth and success.”
Prabhtej Singh Bhatia, Treasurer BCCI, said: “This Partnership is a testament to the value and appeal of India Cricket. Apollo Tyres commitment to Innovation and forward-thinking aligns with our Vision for the Game. We are confident this Collaboration will be a success and help us grow the Sport in India and worldwide.”
Rohan Gauns Dessai, Honorary Joint Secretary BCCI, said: “The BCCI Partnership with Apollo Tyres is a reflection of the consistent performance of Team India. We are excited to begin this journey with a Partner that shares our passion for excellence. We extend a welcome to Apollo Tyres and look forward to a long Association.”
Neeraj Kanwar, Vice-Chairman and Managing Director Apollo Tyres, said: “Cricket unmatched popularity in India and worldwide makes it an honour to become National Team Lead Sponsor of Team India. This Partnership is about pride, consumer trust, and showcasing Apollo as a Leader, while supporting India Sport at the highest level and creating moments for Fans worldwide.”
