Saturday, Jan 28, 2023
English News
  • Hyderabad
  • Telangana
  • Andhra Pradesh
  • India
  • World
  • Entertainment
  • Science and Tech
  • Sport
  • Business
  • ...
    • NRI
    • View Point
    • cartoon
    • Columns
    • Reviews
    • Education Today
    • Property
    • Videos
    • Lifestyle
    • Rewind
E-Paper
  • NRI
  • View Point
  • cartoon
  • Columns
  • Reviews
  • Education Today
  • Property
  • Videos
  • Lifestyle
  • Rewind
Home | Tech | Apple Hires Ex Bmw Exec Kranz For Its Electric Car Project

Apple hires ex-BMW exec Kranz for its electric car project

Kranz will reportedly work on the Silicon Valley behemoth's electric car under Doug Field, the former Tesla executive who runs the day-to-day operations of the project, which is codenamed "Project Titan".

By IANS
Published Date - 04:07 PM, Fri - 11 June 21
Apple hires ex-BMW exec Kranz for its electric car project

San Francisco: Apple has roped in a former BMW executive and the recently departed CEO and co-founder of EV startup Canoo, Ulrich Kranz, for its electric car project.

Kranz will reportedly work on the Silicon Valley behemoth’s electric car under Doug Field, the former Tesla executive who runs the day-to-day operations of the project, which is codenamed “Project Titan”.

According to The Verge, Kranz was one of the executives who helped launch BMW’s all-electric i3 hatchback and hybrid i8 sports car.

Shortly after he left the German automaker at the end of 2016, he and fellow BMW executive Stefan Krause were tapped to help turn around struggling EV startup Faraday Future.

The pair clashed with Faraday Future’s founder, though, and in late 2017, they left and formed what eventually became Canoo.

Kranz, Krause and a handful of other expats from BMW and other legacy automakers came up with an all-electric van that they planned to sell on a subscription basis only, which they revealed in 2019.

The van was designed around a compact, modular platform that included the battery pack, the electric motors and all of the vehicle’s electronics, which Canoo hoped to sell or license to other manufacturers.

Canoo’s EV platform pitch was attractive enough that Apple held talks with the startup in early 2020, as The Verge exclusively reported earlier this year.

Talks between the two companies eventually broke down, though, as Canoo preferred to take an investment, while Apple was interested in an acquisition, the report said.

Canoo also had an agreement with Hyundai to build vehicles based on the platform, but the startup has since walked away from that deal, it added.

  • Follow Us :
  • Tags
  • Apple
  • BMW executive
  • CEO
  • Co-founder

Related News

  • Apple’s iOS 17 to focus more on stability, efficiency

    Apple’s iOS 17 to focus more on stability, efficiency

  • Apple brings OS updates to older iPhones

    Apple brings OS updates to older iPhones

  • Apple may launch new MacBook Pro on Jan 17

    Apple may launch new MacBook Pro on Jan 17

  • Tim Cook takes a hefty $35 million pay cut amid rough global market

    Tim Cook takes a hefty $35 million pay cut amid rough global market

  • Apple may release touchscreen MacBook Pro in 2025

    Apple may release touchscreen MacBook Pro in 2025

  • Tech Tok: Satellite connectivity to the rescue in distress

    Tech Tok: Satellite connectivity to the rescue in distress

Latest News

  • Two IAF fighter planes crash in Madhya Pradesh’s Morena

    5 mins ago
  • Need to respect India’s diversity, says KT Rama Rao

    14 mins ago
  • India logs 93 new COVID-19 cases

    24 mins ago
  • Shruti Haasan shares adorable pic with beau Santanu from her birthday bash

    39 mins ago
  • NASA’s mega Moon rocket now ready for crewed mission

    54 mins ago
  • BharatPe paid Rs 1.69 cr salary to Ashneer in FY22, Rs 63 lakh to his wife

    1 hour ago
  • Twitter will take ‘less severe action’ against accounts that break rules

    1 hour ago
  • Complaint against RSS chief for outraging religious sentiments of Hindus

    2 hours ago

company

  • Home
  • About Us
  • Contact Us

business

  • Subscribe

telangana today

  • Telangana
  • Hyderabad
  • Latest News
  • Entertainment
  • World
  • Andhra Pradesh
  • Science & Tech
  • Sport

follow us

© Copyrights 2022 TELANGANA PUBLICATIONS PVT. LTD. All rights reserved. Powered by Veegam