Arjun Das, Aishwarya Lekshmi’s ‘Hastag’ Love set to premiere on October 2

Arjun Das and Aishwarya Lekshmi-starrer Tamil web series '#Love', directed by Balaji Mohan and produced by Soundarya Rajinikanth, will premiere on Netflix on October 2. The contemporary rom-com follows rival dating-app founders whose ideas about love are put to the test

Chennai: The makers of director Balaji Mohan’s upcoming Tamil web series ‘#Love’, featuring Arjun Das and Aishwarya Lekshmi in the lead roles, have announced that the series will premiere on Netflix on October 2.

Soundarya Rajinikanth, who has produced the series, is also its showrunner.

---

Directed by acclaimed filmmaker Balaji Mohan, ‘#Love’ has been written by Nirmal Williams, with Sharada Subramanian and Shweta Chakravarty as co-writers.

Set against the vibrant world of rival dating apps ‘FOUND’ and ‘Find My Bae’, ‘#Love’ follows founders Tara and Matthew, who have built entire businesses matching everyone else, except themselves.

Netflix India Vice-President (Content) Monika Shergill said, “This has been a defining year for us, as we’ve deepened our investment in storytelling from the South of India — and #LOVE is a title we’re especially excited about.

“As we expand our slate across Tamil storytelling, this contemporary, feel-good rom-com stood out as a genre that was ready for a fresh, confident take. #LOVE steps into that space with a modern, chemistry-driven love story about two rival dating-app founders who end up testing their own theories of love on each other,” she added.

“Director Balaji Mohan, together with showrunner and producer Soundarya Rajinikanth, bring a wonderfully playful perspective to the series, while Arjun Das and Aishwarya Lekshmi bring the central relationship to life with chemistry, warmth and humour. The series captures that giddy, unguarded feeling of falling for someone you never saw coming — funny, warm, and exhilarating to anyone who’s ever overthought a text message,” she said.

Speaking about the series, showrunner and producer Soundarya Rajinikanth said, “What drew me to #Love was how effortlessly it captures relationships today without losing its warmth and emotion. Balaji has created characters who are ambitious, flawed and incredibly easy to root for, and Arjun and Aishwarya bring such a refreshing energy to them. It’s exactly the kind of contemporary story we were excited to bring to audiences with Netflix.”

Echoing this, director Balaji Mohan added, “When we made #Love, we wanted to tell a story that feels like it belongs to today. Romance has evolved, the way we meet people has changed, but the emotions at the heart of relationships remain incredibly familiar and timeless. What I love about this series is that it isn’t only about two people falling for each other — friendship, family, ambition and finding yourself are equally important parts of their journeys.”