ASMS partners Kissan Agri Mall to roll out phygital agri-retail ecosystem

ASMS has partnered with Kissan Agri Mall to develop a technology-driven agri-retail ecosystem under Project AVIO Agritech, combining digital infrastructure and rural networks to deliver integrated agricultural services, supply chain solutions and market linkages across villages.

Hyderabad: Avio Smart Market Stack Limited (ASMS), formerly known as Bartronics India Limited, has entered into a strategic partnership with Kissan Agri Mall Private Limited to accelerate the deployment of a technology-driven agri-retail and supply chain ecosystem under Project AVIO Agritech.

The partnership brings together ASMS’s rural distribution network, digital infrastructure, and financial inclusion capabilities with Kissan Agri Mall’s on-ground presence in agri-input retail and farmer engagement. Together, the companies aim to build a scalable “phygital” platform integrating agri-input distribution, advisory services, output market linkages, and post-harvest infrastructure.

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ASMS has established a significant presence across 5000 villages in India through its financial inclusion network, and, under Project AVIO Agritech, is expanding into agriculture, sustainability, and rural commerce. Kissan Agri Mall operates as an integrated agri-platform delivering agricultural inputs, advisory services, and market linkages through a hybrid physical and digital model, ensuring last-mile connectivity.

N. Vidhya Sagar Reddy, Managing Director, ASMS, said, “This partnership with Kissan Agri Mall strengthens our ability to deliver scalable and impactful agri solutions.”