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BusinessAWS helping startups, small businesses scale up by optimising costs

AWS helping startups, small businesses scale up by optimising costs

Published: 7th Sep 2021 3:02 pm

Hyderabad: In the last 18 months, many small businesses and startups have experienced disruption to their operations, budgets, and revenue, and Amazon Web Services (AWS) has been enabling them to take control of their cost and continuously optimise spend, while building modern, scalable applications to meet specific needs.

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The company is also closely working with several startups in Hyderabad and the other stakeholders in the ecosystem.

“We work with hundreds of startups in Hyderabad and offer them our broad range of cloud initiatives and programmes. AWS also works with over 50 ecosystem enablers in Hyderabad including co-working spaces, incubators, venture capital firms, and angel investors. We have supported 130 startups via the AWS Activate programme through these partners,” Gaurav Arora, head, Startup Ecosystem, Asia Pacific and Japan, Amazon Web Services, told Telangana Today.

“We work closely with T-Hub, which is the Telangana Government’s initiative to support startups in their community and are also part of their Lab32 program. T-Hub and AWS jointly conducted events focused on artificial intelligence (AI) adoption for early-stage startups focused on fintech, healthcare, agri-tech, and industrial AI sectors. From the five webinars conducted, we reached out to over 300 startups,” Arora added.

Cost optimisation

In the absence of cloud services for cost and performance optimisation, startups over-provision for peak periods of scale and do not power down when peak usage periods are over. They don’t have the means to accurately analyse bills, identify outlier services, or investigate service usage against corresponding costs for the services. He points out, this can mean lower performance from their cloud infrastructure as unutilised tech stacks are inadvertently left on and consume valuable storage and compute resources.

Arora said, “We offer a broad range of programmes and initiatives to support startups at every stage of their lifecycle, from early-stage through to maturity. Every startup needs to manage its capital to succeed, and AWS enables them to achieve higher savings on their technology and cloud spends. We believe the cloud is the best place for startups to build their business as services can be extremely cost effective and give startups access to on-demand cloud technology resources on a pay-as-you-use model.”

Nearbuy, a hyper-local e-commerce company, used AWS Managed Services such as Amazon Elastic Container Service (Amazon ECS), a fully managed container orchestration service, to save 50 per cent costs and improve performance.

He added, “AWS has over hundreds of thousands of active customers in India who benefit from our broadest and deepest set of capabilities. With more than 200 products and services available to startups, our team collaborates with startups at every stage of growth to determine which services are best for them as they transform industries, mature, and achieve milestones like expanding into new international regions.”

Gaurav Arora, AWS

Supporting entrepreneurs

AWS also has a broad bench of trained and certified cloud professionals across Asia. This ensures that startups can find talent with the skills they need. “AWS also works closely with venture capital firms, accelerators, and incubators to enable their portfolio companies across India leverage the best of Amazon resources with offerings such as the AWS Activate programme, which provides resources, mentorship, and cloud computing credits to help startups build and grow successful businesses,” Arora informed.

AWS is a key collaborator in the Innovators Programme and offered cloud computing credits worth $25,000. Similarly, the company collaborated with student entrepreneur venture capital firm Campus Fund and launched the second edition of the Grand Challenge to build and promote an ecosystem for student entrepreneurship in India.


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