Bank of Baroda appoints Sachin Tendulkar as Global Brand Ambassador
The partnership comes at an opportune time with BOB poised to script the next phase of its transformation journey as it pursues a faster growth trajectory, leveraging Sachin’s brand aura.
Hyderabad: Bank of Baroda on Monday has signed cricketing legend Sachin Tendulkar as the Bank’s Global Brand Ambassador. The strategic partnership between Sachin Tendulkar and Bank of Baroda is built on a profound alignment of core values like excellence and trust.
The partnership comes at an opportune time with BOB poised to script the next phase of its transformation journey as it pursues a faster growth trajectory, leveraging Sachin’s brand aura, according to a press release.
Bank of Baroda is launching its first campaign featuring Sachin called “Play The Masterstroke”, which encourages people to play a masterstroke and score big to realise their financial aspirations by choosing a Bank that is trusted by millions and backed by a legacy of over a century.
Commenting on the association, Debadatta Chand, Managing Director & CEO, Bank of Baroda said,
“It is a moment of great pride for Bank of Baroda to announce Sachin Tendulkar, one of India’s sporting legends, as our global brand ambassador. Just as he has galvanised a nation through his remarkable career, Bank of Baroda has been a trusted partner for millions across the country, enabling them to achieve their financial aspirations”.
The Bank also announced the launch of the ‘bob Masterstroke Savings Account’, an exclusive savings bank account designed especially for clients desiring premium services.
