Bookings for M&M’s all-new Thar SUV crosses 15K

Deliveries will commence from next month. The company in a release said a majority (57 per cent) of the buyers of Thar are the first-time car customers.

New Delhi: Automobile major Mahindra & Mahindra announced increasing production of its all-new Thar SUV substantially after its bookings crossed 15,000 units since the new version of the vehicle was launched on October 2.

Deliveries will commence from next month. The company in a release said a majority (57 per cent) of the buyers of Thar are the first-time car customers.

Mahindra and Mahindra Chief Executive Officer (Automotive Division) Veejay Nakra said, “We are delighted with the response received for Thar, having crossed 15,000 bookings as on date. We are substantially ramping up our capacity.”

Also, there is an acceptance of the vehicle among a larger base of lifestyle seekers, beyond the traditional lovers of this iconic brand, he said.

As many as 57 per cent of all buyers of the all-new Thar are first-time car buyers and a significantly large share of all bookings are for the automatic variants, the company said.

The latest version of Thar has received over 65,000 enquiries as well, it added.
Priced between Rs 9.8 lakh and Rs 13.75 lakh (ex-showroom), M&M has introduced the model in two trims — AX and LX — with both petrol and diesel powertrain options.