Cult.fit eyes expansion in Telangana via franchise model

Hyderabad: Cult.fit, a health and fitness platform, is scaling its operations through its nationwide expansion using a franchise business model, including Telangana. It is eyeing partnerships with local franchisees in the region to dig deeper into smaller markets. Cult.fit has a presence in Hyderabad with about 30 centres. It is looking to open another 30 […]

Hyderabad: Cult.fit, a health and fitness platform, is scaling its operations through its nationwide expansion using a franchise business model, including Telangana. It is eyeing partnerships with local franchisees in the region to dig deeper into smaller markets.

Cult.fit has a presence in Hyderabad with about 30 centres. It is looking to open another 30 Cult Centres and Cult Gyms via franchise model in Telangana.

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With an existing footprint in 21 cities across India, the company aims to be present in 50 cities, including top metros, by the end of the year. Under the Franchise-Owned and Franchise-Operated (FOFO) model, people with an entrepreneurial spirit and inclination towards fitness or running a fitness business can take up a Cult franchise licence to operate a Cult Centre, a Cult Gym or both.

Cult.fit will provide end-to-end support to franchise partners via a dedicated central team which will help ensure that a standardised experience is offered to customers across the nation. A highly tech-driven and automated operations process has been put in place to ensure smooth functioning. Cult.fit will also support these partners with digital marketing and brand campaigns to drive growth and generate higher revenues.

Talking about the expansion, Naresh Krishnaswamy, Growth and Marketing, Cult.fit, said, “Over the last year, we have seen a rise in demand for our services online and offline, not just in the top metros but also in smaller cities. Our online presence has increased Cult’s demand for centres in new pockets.”

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