Dailyhunt, RedFM, IDEA launch news video platform
Hyderabad: A short-video format of presenting news that will cater to individuals with speech and hearing impairments has been launched by Dailyhunt and RedFM in association with Inclusive Divyangjan Entrepreneur Association (IDEA). Called Vibe Check this platform will have an anchor who will read out content and an interpreter from IDEA who would communicate the news content in Indian sign language.
This new-age format has garnered a total of 20 million views in a span of just seven days since its launch. Packaging news in this short-video format, Vibe Check aims at clearing the clutter that exists in the space of news content, a release said.
“With RedFM and IDEA, we are set to revolutionise the space of news content as we take on an effective and humane approach,” said Ravanan N, executive director, Eterno Infotech.
“Inclusive Divyangjan Entrepreneur Association – IDEA is committed to the mission of Making India as Inclusive Capital of the World. Dailyhunt launching this campaign is a milestone towards the Inclusive News and Information movement,” said Mallikarjuna Iytha, founder and CEO, IDEA.
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