Hyderabad: Deccan Grainz Private Limited, a city-based rice exporter, has set up a rice processing unit with a monthly processing capacity of 5,000 metric tonne at TSIIC General Park in Sultanpur of Sangareddy. The unit will be inaugurated shortly.
The company, which exports Sona Masoori and other varieties of rice under Deccan Rice brand to Europe, the US and Australia markets, invested Rs 15 crore on the new unit. It will create over 60 direct jobs.
Established in 2012, the company procures rice through contract farming. In 2020-21, Deccan Grainz exported 10,000 metric tonne rice. The export revenues are Rs 50 crore and the company is hoping to double it this financial year. “We are taking Telangana Sona from the rice bowl of India to global markets,” said Deccan Group CMD Kiran Pola.
The company also has plans to cater to domestic demand. It will open experience centres and exclusive outlets including through the franchise route apart from tying up with e-commerce portals.
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