EBG Group launches “Children of Life” mission on Children’s Day

The EBG Group marked Children’s Day by launching ‘Children of Life,’ a flagship social-impact mission under the EBG Foundation. Former India women’s cricket captain Mithali Raj unveiled the initiative in Hyderabad, with ten student ambassadors symbolically representing young voices.

Hyderabad: To mark Children’s Day, the EBG Group launched ‘Children of Life,’ a flagship social-impact mission under the EBG Foundation.

As a symbolic beginning, ten student ambassadors attended the inauguration, representing the voices and aspirations that initiative seeks to serve and protect.

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The mission was unveiled by former India Women’s Cricket captain Mithali Raj in the city on Friday.

In Phase 1 (2025), the initiative will begin with three pilot districts, Hyderabad (urban) and Wanaparthy (semi-rural) in Telangana, and Thiruvananthapuram in Kerala.

These locations were strategically chosen to represent diverse socio-economic contexts such as metro, semi-rural, and coastal which can be replicated across the country.

The project’s first 12-month budget stands at Rs 12 crore, with a five-year outlay of Rs 60 crore, funded through EBG Group CSR allocations, partner contributions, and public micro-donations via the Children of Life digital platform.

Notably, 80 per cent of all expenditure is earmarked for direct programme delivery, with less than 10 per cent for administration and less than 10 per cent for audits and communications, a press release said.