Empowering rural India: Telangana IT Minister inaugurates ‘GraamPay’

"GraamPay is a revolutionary initiative that ensures financial access is a right for all, not just a privilege": D Sridhar Babu

Hyderabad: Telangana’s Minister for Information Technology, Electronics & Communications, Industries & Commerce, and Legislative Affairs, D Sridhar Babu, launched GraamPay at Viyona Fintech’s headquarters which aims to improve digital financial access for people in rural areas.

IT Minister D Sridhar Babu highlighted how technology can improve everyone’s financial access during the launch. He described GraamPay as an important project supporting India’s digital and financial inclusion goals. “GraamPay is a revolutionary initiative that ensures financial access is a right for all, not just a privilege,” he stated while interacting with the media.

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The launch of GraamPay marks an important move towards making India’s rural economy stronger, more inclusive, and digitally advanced. GraamPay will help connect people in villages with secure digital payment options and support local businesses. With over 65% of India’s population living in rural regions, many face challenges in accessing financial services.

GraamPay seeks to address this by providing fast, easy, and secure transactions that meet banking standards. The platform allows rural entrepreneurs, small traders, and farmers to join digital commerce, reduce cash use, and boost their financial security.

GraamPay focuses on the Village-Level Entrepreneurs (VLEs) model. In this model, trained individuals help their communities by promoting digital payments. These local entrepreneurs will onboard rural sellers, teach people about digital payments and help them make secure transactions.

The initiative aims to support small businesses, farmers, and artisans by connecting them to bigger markets and creating more opportunities for them. The system also ensures financial security and makes digital transactions easier using QR codes, UPI payments, and mobile-based financial solutions.

Ravindranath Yarlagadda, Chairman of Viyona Fintech, emphasised the company’s goal of improving financial access for urban and rural India. “At Viyona Fintech, we aim to close the financial gap with new solutions. GraamPay is not just a payment platform; it’s a step towards true financial inclusion, making sure everyone, no matter where they live, can use secure and efficient digital transactions,” he said in a statement.