Hyderabad: When one thinks of gifting flowers, it is usually a bouquet or a bunch of flowers, and they usually last just a couple of days.
But city-based entrepreneur Sonal Agarwal’s unique venture ‘Flowerwali’ utilises flowers in unique ways to make unique and artistic gifts. These floral gifts are done in a premium manner and last up to a year.
Sonal’s journey into entrepreneurship and the world of gifting started almost a decade ago when she was in college. “I started my first business in college when I used to make handmade jewellery and gifts, and sell them to my college mates. I continued this till 2017. I later stumbled upon a technique where one can emboss a name or a picture onto a flower and that’s when I got into flowers,” says the young entrepreneur.
Flowerwali was started in 2018 when Sonal learnt different ways of using flowers in gifting.
“I jumped into the floral industry full time when I learnt that its true potential was way beyond just giving a bunch of roses. I realised that I can give my customers the feeling of gifting luxury flowers and there has been no going back since then,” says Sonal. She faced a lot of discouragement in the beginning where people told her flowers were bad for a career choice. “But I refused to listen to any of that and went ahead,” she adds.
One major thing that Sonal focuses on through her brand is the premium, luxury factor. All the products come in exotic, well-crafted packaging and some products like her infinity flowers are processed to stay fresh for almost a year.
“I ensure we use the best materials for our products. For instance, the glass used in our packaging comes from Moradabad. The hardboard boxes are crafted in Delhi. The flowers come from Holland and other countries. The paper comes from Korea. This way I only serve my customers premium products,” shares the 27-year-old, adding, “It took me a year and a half of research just to get everything right.”
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