Harley-Davidson rolls out electric bicycle

The new business called 'Serial 1 Cycle Company' started as a project within the motorcycle manufacturer's product development center.

San Francisco: Harley-Davidson has unveiled its first-ever electric bicycle inspired by the brands very first motorcycle from 1903.The new business called ‘Serial 1 Cycle Company’ started as a project within the motorcycle manufacturer’s product development center.

“The formation of Serial 1 allows Harley-Davidson to play a key role in this mobility revolution while allowing Serial 1 to focus exclusively on the e-bicycle customer,” Aaron Frank, Brand Director for Serial 1 Cycle Company, said in a statement on Tuesday.

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The bicycle will come with white tires, leather saddle, hand grips and sleek black frame. The company plans to bring its first line of electric bicycle products to market in spring 2021. The price of the electric bicycle is yet to be announced.

According to the company, the global eBicycle market was estimated to be over $15 billion in 2019 and projected to grow at an annual rate of more than 6 per cent from 2020 to 2025.

In addition, BMW is making electric bikes and motorcycles, Audi is manufacturing electric mountain bikes, Mercedes-Benz unveiled an electric scooter, Ford acquired e-scooter startup Spin, and Jeep recently unveiled a high-powered electric mountain bike.