HCCB partners with Peddapalli for rural development

Hindustan Coca-Cola Beverages has signed an MoU with the Peddapalli district administration in Telangana to roll out community development initiatives under Project SHINE. The partnership will focus on rural infrastructure, water filtration, sanitation upgrades and WASH awareness programmes across select mandals

Hyderabad: Hindustan Coca-Cola Beverages (HCCB), one of India’s leading FMCG companies, signed an MoU with the district administration of Peddapalli, Telangana, to implement joint community development programmes under its flagship CSR framework, Project SHINE.

The MoU was formalised between Koya Sree Harsha, District Collector and District Magistrate, Peddapalli, and Shweta Punetha, Head of Corporate Social Responsibility (CSR), HCCB.

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Under this MoU, HCCB will plan, co design, and execute CSR initiatives aligned with the government’s development priorities in Peddapalli. These initiatives include rural development programmes such as providing a water filtration unit, improving sanitation infrastructure, and conducting Health and Water Conservation, Sanitation, and Hygiene (WASH) sensitization sessions in schools and communities across Mutharam, Ramagiri, and Manthani.