HelpAge India launches #GenerationsTogether campaign

The campaign focuses on breaking down barriers between generations, addressing issues like elder isolation and promoting dialogue and empathy between younger and older members of society

Hyderabad: To commemorate International Day of Older Persons (IDOP), HelpAge India has launched its nationwide #GenerationsTogether campaign aimed at promoting dialogue, respect, and collaboration between younger and older generations, with a focus on creating an inclusive and age-sensitive society.

The event saw addresses by Vepuri Gopala Rao, Founder President of Praja Alochana Vedhika, and S. Sreedhar, President of the All India Retired Railwaymen’s Federation, who emphasised the role of retired professionals in contributing to society and the importance of supporting elder care. The event also included cultural performances by elderly participants.

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In the national capital, HelpAge also announced the on-boarding of Sharmila Tagore,renowned actor and as HelpAge India’s Honorary Brand Ambassador.The campaign focuses on breaking down barriers between generations, addressing issues like elder isolation and promoting dialogue and empathy between younger and older members of society, a press release said.

Yetendra Yadav, Territory Head, Andhra Pradesh & Telangana, HelpAge India said, “The #GenerationsTogether campaign is about creating forums & platforms where both the young & older generation come together and connect with each other.”