HETC Foods launches Navdhan sprouted millet powder brand
HETC Foods has launched Navdhan, a new brand of scientifically processed sprouted millet powders. Designed for easy digestion and convenience, the products are available in Telangana and Andhra Pradesh and will soon expand across India.
Hyderabad: HETC Foods has launched its new-age food brand ‘Navdhan’, a range of scientifically processed sprouted millet powders, that aims to make millet consumption easy, scalable, and sustainable.
The products are presently available in Telangana and Andhra Pradesh and soon will be made available across India. They are also available online through e-commerce portals, through the company website, as well as retainer network.
Traditional millet preparation often involves soaking, fermenting, grinding, or slow cooking. The second is digestibility concerns, as improperly processed millets contain anti-nutrients (phytates, tannins) that can reduce mineral absorption and cause bloating or discomfort.
Without awareness of sprouting or scientific processing, many consumers abandon millets after a poor experience. The Navdhan addresses these concerns, said Sai Srinivas Vavilala and Srinivas Garimella, co-founders of HETC Foods Private Limited.
