Hinduja Group company Nxtdigital launches 40 Nxthubs across India

Hyderabad: Nxtdigital, the media and communications company of the Hinduja Group, and an integrated digital distribution company offering digital cable, Headend-In-The-Sky, broadband, content and teleshopping launched 40 Nxthubs across India. It also unveiled a Value-Added App for its Last Mile Owners (LMOs). Following on the launch of its pilot in Ranchi, these Nxthubs were electronically […]

Hyderabad: Nxtdigital, the media and communications company of the Hinduja Group, and an integrated digital distribution company offering digital cable, Headend-In-The-Sky, broadband, content and teleshopping launched 40 Nxthubs across India. It also unveiled a Value-Added App for its Last Mile Owners (LMOs).

Following on the launch of its pilot in Ranchi, these Nxthubs were electronically launched at an event in Hyderabad on Thursday across 13 States including Telangana, Andhra Pradesh, Gujarat, Uttar Pradesh, Maharashtra and Karnataka, amongst others.

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Each Nxthub is owned and operated by Nxtdigital and is equipped with the latest technology comprising an Advanced Digital Distribution System – to distribute over 650 digital TV services received via satellite to LMOs and their customers.

Each location has been strategically chosen to augment the company’s footprint across the country, which today stands at over 4,400 pin codes, as well as focus on markets where LMO growth is constrained by the ability to invest. For LMOs, this plug-and-play solution facilitates them to go digital. Nxtdigital has planned a total of 100 such Nxthubs for this financial year.  

Vynsley Fernandes, MD & CEO, Nxtdigital, said, video and broadband are only the start of the digital highway of services that the company has developed for roll-out, backed by a suite of innovative apps developed by service providers, exclusively for the company’s LMOs and subscribers.

The Nxthub plug-and-play model eliminates the need for LMOs to invest in headend and related technology. Besides video and broadband, these Nxthubs are future-ready to offer a slew of additional digital services including OTT and WiFi.

SY Srikumar, regional head, AP & Telangana, Nxtdigital, said, 16 of the 40 Nxthubs are in Telangana and AP. The company has already lined up not just new products but also many more Nxthubs across the region.

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