HMD to launch Vibe 2 5G smartphones with Sarvam AI integration in India

HMD Global is set to launch its Vibe 2 5G smartphone in India this month, exclusively on Flipkart. The device will be the first to integrate Sarvam AI, India’s government-backed artificial intelligence platform, offering support in 13 languages to democratise AI access beyond English-speaking users.

New Delhi: Mobile device maker HMD will launch Vibe 2 5G smartphone this month, which will be the first phone to integrate India’s AI platform developed by government-backed Sarvam AI, a senior company official said.

HMD Vice President, India and APAC, Ravi Kunwar, told PTI that HMD already has a leading value share in the feature phone market, and with Vibe 2 5G, the company plans to capture more market share in the smartphone segment.

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“We will launch Vibe 2 5G this month exclusively with Flipkart. It will come integrated with Sarvam AI. We know that the future of AI in smartphones cannot be limited to English-speaking users alone. Through our integration with Sarvam and its 13-language capability, HMD aims to democratise AI for millions of Indians across metros, smaller towns and first-time smartphone users,” he said.

The company expects the strategy around Vibe 2 5G will help it grow sales by 3 times compared to the first version of the device.

“There’s been a 20 to 30 per cent increase in the price of smartphones or probably in some cases more. Having said that, our idea is that Vibe 2 5G will be positioned at a price where it is appealing to mass, value which the consumer sees, especially the first-time buyer, the feature phone upgraders and the Gen Z and the Millennial,” he said.