How Meta’s decision to abandon fact-checks will impact misinformation online?
Meta's fact-checking programme also served as a backbone to global efforts to fight misinformation on other social media platforms
Hyderabad: Meta has announced it will abandon its fact-checking programme and will now adopt a “community notes” model, similar to the one used by X. but, this dramatic shift by Meta does not bode well for the fight against the spread of misinformation and disinformation online.
The fact-checks were aimed at preventing the spread of online lies among more than 3 billion people who use Meta’s social media platforms, including Facebook, Instagram and Threads.
In a video, the company’s chief, Mark Zuckerberg, said fact-checking had led to “too much censorship”. He added it was time for Meta “to get back to our roots around free expression”, especially following the recent presidential election in the US. Zuckerberg characterised it as a “cultural tipping point, towards once again prioritising speech”.
Meta launched its independent, third-party, fact-checking programme in 2016 during a period of heightened concern about information integrity coinciding with the election of Donald Trump as US President and furore about the role of social media platforms in spreading misinformation and disinformation.
As part of the programme, Meta funded fact-checking partners – such as Reuters Fact Check, Australian Associated Press, Agence France-Presse and PolitiFact – to independently assess the validity of problematic content posted on its platforms.
Warning labels were then attached to any content deemed to be inaccurate or misleading. This helped users to be better informed about the content they were seeing online.
Zuckerberg claimed Meta’s fact-checking programme did not successfully address misinformation on the company’s platforms, stifled free speech and lead to widespread censorship. But the head of the International Fact-Checking Network, Angie Drobnic Holan, disputes this.
In a statement reacting to Meta’s decision, she said: Fact-checking journalism has never censored or removed posts; it’s added information and context to controversial claims, and it’s debunked hoax content and conspiracy theories. The fact-checkers used by Meta follow a Code of Principles requiring nonpartisanship and transparency.
In 2023 in Australia alone, Meta displayed warnings on over 9.2 million distinct pieces of content on Facebook (posts, images and videos), and over 510,000 posts on Instagram, including reshares. These warnings were based on articles written by Meta’s third-party, fact-checking partners.
Numerous studies have demonstrated that these kinds of warnings effectively slow the spread of misinformation.
The Covid pandemic demonstrated the usefulness of independent fact-checking on Facebook. Fact- checkers helped curb much harmful misinformation and disinformation about the virus and the effectiveness of vaccines.
Importantly, Meta’s fact-checking programme also served as a backbone to global efforts to fight misinformation on other social media platforms. It facilitated financial support to up to 90 accredited fact-checking organisations around the world.
Effects
Replacing independent, third-party fact-checking with a “community notes” model of content moderation is likely to hamper the fight against misinformation and disinformation online.
Last year, for example, reports from The Washington Post and The Centre for Countering Digital Hate in the US found that X’s community notes feature was failing to stem the flow of lies on the platform.
Meta’s turn away from fact-checking will also create major financial problems for third-party, independent fact-checkers.
Without Meta’s funding, they will likely be hampered in their efforts to counter attempts to weaponise fact-checking by other actors. For example, Russian President Vladimir Putin recently announced the establishment of a state fact-checking network following “Russian values”, in stark difference to the International Fact-Checking Network code of principles.
This makes independent, third-party fact-checking even more necessary.
