Hyderabad-based Decoction to expand its retail base

Hyderabad: Hyderabad-based Decoction Foods & Beverages, which operates outlets that serve tea, coffee, and snacks, has set up 110 outlets so far and will add another 20 by April through franchise route. The company crossed 100-mark within 18 months of its inception. It has outlets spread across 25 cities in Telangana and Andhra Pradesh. Seven […]

Hyderabad: Hyderabad-based Decoction Foods & Beverages, which operates outlets that serve tea, coffee, and snacks, has set up 110 outlets so far and will add another 20 by April through franchise route.

The company crossed 100-mark within 18 months of its inception. It has outlets spread across 25 cities in Telangana and Andhra Pradesh. Seven out of the total franchises are owned by women entrepreneurs. Each outlet, which also sells milk shakes, thick shakes, and coffee, provides employment to two to four people.

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“We are in discussion with 20 more aspiring entrepreneurs. We will have 130 outlets by April this year. Our company has 70 outlets in Hyderabad alone. We served over 80 lakh customers,” Decoction Foods & Beverages director Addepally Santhoshi said.

“We set up tea business in organised way as demand for hot drinks was high during the Covid pandemic. We established our first centre in October 2020. We set up 25 centres by March 2021 and reached the milestone of 50 outlets by October. The fact that we added next 50 centres in next three months goes to prove the trust on our brand,” added Addepally Jaya Kiran, director, Decoction.

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