Hyderabad: Hyderabad-based NCL Industries rebranded its product “Duradoor” as “NCLdoor”. The rebranding of doors division is in line with the organization’s corporate brand strategy for the year 2021. The change also seeks to avoid any confusion in the minds of consumers about products of other companies carrying a similar name as well as avoiding any possible trademark conflicts.
Originally started in 2019, NCLdoor is made with bison panel to withstand moisture, fire, termites and other elements that affect the overall life of a door. NCLdoor is a one-stop custom doors solution, providing door frame, shutter, architrave and installation which is customisable as per requirement, colour, texture and size.
Speaking on the rebranding, K Ravi, MD, NCL Industries said, “Starting with our brand campaign for Nagarjuna Cement in 2020, we at NCL Industries have been on a mission to update our branding and communication strategy for our brands, to a more modern approach. The rebrand of our doors division is in alignment with the overall brand strategy and company vision for 2021.”
Built in India’s largest door manufacturing facilities, located in Hyderabad, Telangana, the unit spreads over two lakh square feet and has a capacity of producing 1,000 doors per day. NCLdoor is manufactured in technical collaboration with AGT, Europe.
The doors manufacturing facility houses machinery from Germany and Italy including the Sergiani 10 day light hot press machine – the only one of its kind in India, and Homag double end edge binding machine.
Since its launch, NCLdoor has expanded into multiple new markets including Delhi, Mumbai, Chennai, Kolkata, Bengaluru and Pune.
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