Hyderabad: ISB unveils brand refresh and new logo

Renowned brand consultancy Landor partnered with ISB to bring this vision to life

Hyderabad: The Indian School of Business (ISB) has announced its strategic brand refresh by unveiling a refreshed logo, marking a pivotal step in its mission to develop leaders equipped with the knowledge and character to drive global transformation.

Renowned brand consultancy Landor partnered with ISB to bring this vision to life.

---

ISB’s updated logo is a manifestation of its strategic direction and symbolises the institution’s innovative and forward-thinking approach. It builds on ISB’s core elements while incorporating a modern, forward-thinking design with a bold, clean sans-serif wordmark, a press release said.

The logo itself has been directionally reoriented to move forward and upward towards a direction that conventionally signals progress and empowerment —qualities that are central to ISB’s strategic direction.