ICFAI wins 32nd Case Centre Award

Hyderabad: The ICFAI Business School case “Microsoft: Building a Collaborative Work Culture to Foster Innovation” authored by Prof. Jitesh Nair and Prof. Balaswamy Pasala emerged as the winner in the “Human Resource Management/Organisational Behavioural” category in the Case Centre Awards 2022 announced recently.

The case discusses various initiatives taken by Microsoft to reinvent its culture of innovation after it lost market share to companies like Apple and Google that surged ahead in the market with innovative products.

The UK-based The Case Centre (TCC) is the independent home of the case method and its awards celebrate worldwide excellence in case teaching and writing.

“A new generation of brilliant business and management graduates will be required to help economies and businesses across the world to regroup and thrive after the pandemic. These Awards and Competitions, with winners from Asia, Europe and North America, shine a light on where and by whom some of this expertise is being nurtured – often by new talent,” said Richard McCracken, Director, TCC.

Nanyang Business School was the only other category winner from Asia apart from ICFAI Business School. Some of the other category winners are from INSEAD, HEC Paris, IMD and Babson.

“It is a great sense of pride and brings immense satisfaction to know that our case has been well received and is being taught and discussed in business schools around the world,” said Prof. Jitesh and Prof. Balaswamy.

The case clearly underscores the need for leaders to consider business activities from the perspective of ‘human interactions’ and not purely ‘economic transactions’, they added.

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