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BusinessIKEA, Asus ROG to develop furniture and accessories for gamers

IKEA, Asus ROG to develop furniture and accessories for gamers

Published: 19th Sep 2021 5:52 pm

Hyderabad: If you are an avid gamer, then you would know the need for investing in good furniture. Whether it is that high-rise chair or a neck pillow or mug holder or even a ring light or a fancy mobile holder, all these things hold importance for a gamer. Understanding this need of a gamer, Swedish furniture brand IKEA has partnered with Republic of Gamers (ROG), a sub-brand of Asus to develop high-performing solutions for a gaming setup.

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Asus ROG has in-depth knowledge of the gaming industry and wants to find new ways to make gaming blend into the home and IKEA has a history of developing smart home furnishing solutions. So, the two brands have collaborated to democratise the gaming experience by creating relevant, functional, beautiful, and affordable products and complete gaming solutions.

In total, the new gaming range includes more than 30 products, covering both furniture – gaming desks and chairs, a drawer unit – and accessories – a mug holder, a mouse bungee, a neck pillow, a ring light and many more. The new range offers gaming desks and chairs of different price ranges to meet the needs of different target groups.

The new gaming range will target PC gamers and include six product families: Uppspel, Lånespelare, Matchspel, Gruppspel, Utespelare, Huvudspelare. All Uppspel products have been designed by IKEA and ROG in close collaboration. The rest of the series have been developed by IKEA based on the insights and knowledge gained from the collaboration to ensure the width of the total gaming offer and to meet the various needs of gamers in terms of function, design and price.

Ewa Rychert, Global Business Leader of Workspace, IKEA of Sweden said, “We take the first step on our gaming journey, and we do it by presenting affordable, high-performing gaming products and complete solutions that we hope reflect people’s personality and taste.”

The new gaming range developed by IKEA in collaboration with ASUS ROG is launched globally at IKEA stores from October 2021.


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