Interio by Godrej unveils flagship store with Priya Malik’s poetic tribute to home
Interio by Godrej marked the launch of its new flagship store in Vikhroli, Mumbai, with a collaboration featuring spoken word artist Priya Malik. As part of its ‘Moments That Matter’ campaign, the brand released a heartfelt video titled “Ghar, ghar jaisa hota hai”.
Hyderabad: Building on the momentum of the ‘Moments That Matter’ campaign launched last month, Interio by Godrej, a leading furniture brand from the Godrej Enterprises Group, collaborated with renowned storyteller Priya Malik to mark the opening of its new experiential flagship store in Vikhroli, Mumbai.
At the launch of the 22,000 sq. ft. store, spoken word artist Priya Malik, in her signature style, brought to life how our spaces shape some of the most cherished memories that stay with us through time.
As part of the ‘Moments That Matter’ campaign, the brand has released a moving spoken word video titled “Ghar, ghar jaisa hota hai”, written and performed by Priya Malik.
Reshu Saraf, Head of Integrated Marketing & Communications, Interio by Godrej, said, “Our campaign ‘Moments That Matter’ shifts the conversation from furniture as a mere utility to pieces that help nurture genuine connections both with ourselves and with our loved ones.”
