IOA ropes in SFA Pvt Ltd. as another sponsor for Tokyo olympics

As per the agreement between the two sides, the company has promised the IOA a sponsorship amount of Rs one crore

New Delhi: The Indian Olympic Association has roped in SFA Pvt Ltd. as a sponsor for the Indian contingent at the Tokyo Games, which begins on July 23.

As per the agreement between the two sides, the company has promised the IOA a sponsorship amount of Rs one crore.

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“We are happy to inform you about one more sponsorship which is confirmed by SFA Pvt Ltd to IOA. SFA has confirmed to us sponsorship of Rs 1 crore,” IOA Secretary General Rajeev Mehta said in a statement.

On Wednesday, the IOA got Herbalife as nutrition partner for the Tokyo Olympics with the sponsorship deal worth over Rs 2 crore.

The IOA had earlier entered into sponsorship deals with various private entities, including diary giant Amul, mobile gaming platform MPL Sports Foundation, JSW Sports among others.
India is sending a 228-strong contingent, including 119 athletes, to the Tokyo Olympics.

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