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BusinessIPO-bound LIC warns against misuse of its iconic logo

IPO-bound LIC warns against misuse of its iconic logo

Published: 12th Jun 2021 5:54 pm

Mumbai: The country’s largest public sector insurer, Life Insurance Corporation of India (LIC) has issued a public warning over the unauthorized use or misuse of its iconic logo by anybody.

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According to its Twitter handle, the LIC has barred any websites, publishing houses or digital entities from publishing its logo without the prior permission.

The 65-year-old LIC, which is soon going for its IPO, has warned stringent legal or civil action against any person found misusing its official logo, in a post on Friday.

The simple but logo consists of a flame symbolizing ‘life’ with two shielding hands of ‘life insurance’ indicating its protection, with the Sanskrit legend below it – “Yogakshemam Vahmyaham”, derived from the Bhagwad Gita, and the LIC headquarters at Nariman Point in south Mumbai is also named ‘Yogakshema’.

The LIC warning on social media states: “LIC Public Alerts – Unauthorized use of LIC’s Logo. LIC logos cannot be used in any website, publishing material and digital post. Strict legal action – civil and criminal – will be taken against such person.”

Established in 1956, the LIC – which commands a 68.90 percent market share in the country – plans to go in for an IPO around October this year, as announced by Finance Minister Nirmala Sitharaman in her budget speech in last year.

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