ISB to support Hyderabad-based Healing Hastha in mainstreaming ayurveda, naturopathy

Hyderabad: Hyderabad-based Healing Hastha, an ayurveda and naturopathy-focused company has partnered with the Centre for Business Markets at the Indian School of Business (ISB-CBM) to provide impetus to the practice of ayurveda and naturopathy and bring it to the mainstream of treatment.

Speaking on the occasion, Professor DVR Seshadri, director, ISB-CBM said, “Ayurveda and naturopathy offer tremendous potential to enhance human well-being, without side effects, especially in the case of chronic ailments and lifestyle disorders.”

“At ISB-CBM, we excel in taking up marketing challenges being faced by organisations, and through our research-based consulting, help our clients to succeed in their markets. We see our relationship with Dr Masthan Yadav, the founder of Healing Hastha as furthering both these objectives,” he added.

Dr Masthan Yadav said, through this partnership, ISB-CBM is encouraging Indian medicinal systems to come to the forefront.

These systems of indigenous medicinal systems focus on the belief that if the patient takes responsibility for their health, the body has capacity to heal itself. Consequently, rather than become a life-long patient of treatment, these streams provide holistic care and thus help prevent recurring health problems.

With this collaboration, Healing Hastha and ISB-CBM, plan to work on creating synergies, thereby improving people’s lives, while strengthening the healthcare ecosystem in India by offering a viable and efficacious healthcare alternative.