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BusinessISB to support Hyderabad-based medicine firm to scale up

ISB to support Hyderabad-based medicine firm to scale up

Published: 22nd Sep 2021 12:06 am

Hyderabad: Hyderabad-based Healing Hastha, an ayurveda and naturopathy-focused company has partnered with the Centre for Business Markets at the Indian School of Business (ISB-CBM) to provide impetus to the practice of ayurveda and naturopathy and bring it to the mainstream of treatment.

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Speaking on the occasion, Professor DVR Seshadri, director, ISB-CBM said, “Ayurveda and naturopathy offer tremendous potential to enhance human well-being, without side effects, especially in the case of chronic ailments and lifestyle disorders.”

“At ISB-CBM, we excel in taking up marketing challenges being faced by organisations, and through our research-based consulting, help our clients to succeed in their markets. We see our relationship with Dr Masthan Yadav, the founder of Healing Hastha as furthering both these objectives,” he added. Dr Masthan Yadav said, through this partnership, ISB-CBM is encouraging Indian medicinal systems to come to the forefront.

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