Jindal Stainless and Navi UPI partner with Sunrisers Hyderabad

Sunrisers Hyderabad has announced partnerships with Jindal Stainless as its Official Stainless Partner and Navi UPI as the official payments partner for the upcoming T20 season. The collaborations aim to enhance fan engagement and build stronger connections across audiences

Hyderabad: Jindal Stainless, India’s leading stainless steel manufacturer, has announced its partnership with Sunrisers Hyderabad (SRH).

Commenting on the association, Managing Director, Jindal Stainless, Mr. Abhyuday Jindal, said, “Sunrisers Hyderabad is one of the top teams, consistently enthralling audiences with its high-octane performance. Our partnership with SRH marks an important step in our brand journey towards building a stronger connection with consumers.”

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Mr. K Shanmugam, CEO of Sunrisers Hyderabad, said, “We are delighted to have Jindal Stainless as our Official Stainless Partner. This collaboration brings together two brands that are driven by performance, resilience and commitment to excellence. We are confident that this association will help build strong connections across diverse audiences while creating long-lasting value for both brands.”

Director – Corporate Affairs, Jindal Stainless, Mr. Vijay Sharma, said, “This association is designed to go beyond visibility and create meaningful engagement across the ecosystem. By collaborating with a high-energy franchise like Sunrisers Hyderabad, we are creating stronger recall through a sharper and more relatable brand narrative.”

Meanwhile, Navi UPI has announced its partnership with Sunrisers Hyderabad as the official payments partner for the upcoming T20 season.

Commenting on the partnership, Mr. Rajiv Naresh, MD and CEO, Navi Limited (formerly Navi Technologies Limited), said, “We’re excited to partner with Sunrisers Hyderabad, a team that has consistently brought intensity and focus to the game. Cricket today is followed moment by moment in real time, and that’s the same expectation people now have from their daily payments. With Navi UPI, we’re bringing the same speed and ease to making payments without compromise.”

Mr. K Shanmugam, CEO of Sunrisers Hyderabad, said, “We’re pleased to welcome Navi UPI as our Official Payments Partner this season. At Sunrisers Hyderabad, our focus has always been on delivering a strong and consistent experience for our fans, both on and off the field.”