Friday, Jun 2, 2023
English News
  • Hyderabad
  • Telangana
  • Andhra Pradesh
  • India
  • World
  • Entertainment
  • Science and Tech
  • Sport
  • Business
  • ...
    • NRI
    • View Point
    • cartoon
    • Columns
    • Reviews
    • Education Today
    • Property
    • Videos
    • Lifestyle
    • Rewind
E-Paper
  • NRI
  • View Point
  • cartoon
  • Columns
  • Reviews
  • Education Today
  • Property
  • Videos
  • Lifestyle
  • Rewind
Home | Business | Jio Named 5th Strongest Brand Globally In Brand Finance Rankings

Jio named 5th strongest brand globally in Brand Finance rankings

Jio has quickly become the largest mobile network operator in India and the third largest mobile network operator in the world, with almost 400 million subscribers.

By IANS
Published Date - 12:32 PM, Thu - 28 January 21
Jio named 5th strongest brand globally in Brand Finance rankings
whatsapp facebook twitter telegram

New Delhi: Telecom major Reliance Jio is the fifth strongest brand in the world, shows the ‘Brand Finance Global 500 2021’ report.

The annual report on the most valuable and strongest brands in the world noted that despite being the latest entrant in the India’s telecom scenario, Jio has quickly become the largest mobile network operator in India and the third largest mobile network operator in the world, with almost 400 million subscribers.

“Entering the ranking for the first time this year and claiming the title of the world’s 5th strongest brand, is Indian telecoms giant, Jio, with a BSI score of 91.7 out of 100 and the elite AAA+ brand strength rating,” it said.

It added that known for its incredibly affordable plans, Jio took India by storm through offering 4G to millions of users for free, simultaneously transforming how Indians consume the internet.

The dominance of the brand across the nation is evident from the results from Brand Finance’s original market research, said the report.

“Jio scores highest in all metrics — consideration conversion, reputation, recommendation, word of mouth, innovation, customer service and value for money — compared to its telecom competitors in India,” it said.

The brand has no major weaknesses within the sector, and unlike other telecoms brands globally, Jio has shown that it has broken the mould, and enjoys genuine affection from consumers, the Brand Finance report added.

Further, it said Jio is the fastest-growing brand in the ranking in the telecoms sector in terms of brand value, bucking the negative trend across the industry, with a 50 per cent increase to $4.8 billion.

The world’s most valuable telecoms brand, Verizon (up 8 per cent to $68.9 billion), has also recorded a healthy brand value growth, re-entering the top 10 for brand value following its absence in 2020.

The strongest brand adjudged by the Brand Finance survey is WeChat with a Brand Strength Index (BSI) score of 95.4 out of 100.

The Chinese mobile app is one of merely 11 brands in the ranking to have been awarded the elite AAA+ brand strength rating, it said.

Auto giant Ferrari took second spot, followed by bank in Russian brand, Sber and beverage major Coca-Cola as the third and fourth strongest brands in the world.

  • Follow Us :
  • Tags
  • 4G
  • Brand Finance
  • Brand Finance survey
  • Brand Strength Index (BSI)

Related News

  • Editorial: Semiconductor dreams

    Editorial: Semiconductor dreams

  • ECB CEO believes India justified in getting 38 percent of earnings in ICC financial model

    ECB CEO believes India justified in getting 38 percent of earnings in ICC financial model

  • Ather launches its electric scooter 450S in India, check details

    Ather launches its electric scooter 450S in India, check details

  • Three Hyderabad cricketers in India A team

    Three Hyderabad cricketers in India A team

  • CDSCO approves AstraZeneca’s liver cancer drug in India

    CDSCO approves AstraZeneca’s liver cancer drug in India

  • Editorial: Repairing the relationship

    Editorial: Repairing the relationship

Latest News

  • Hyderabad: Man held for selling adulterated mustard seeds

    3 hours ago
  • Opinion: Don’t isolate ordinary Russians

    3 hours ago
  • French Open: Djokovic overcomes Davidovich Fokina challenge, advances to fourth round

    3 hours ago
  • Looking for job? DEET is here to help you

    4 hours ago
  • Coromandel Express derailment: SCR sets up helpline numbers at various stations

    4 hours ago
  • Plea to scrutinise PLI scheme in Andhra Pradesh

    4 hours ago
  • Pakistan releases 200 Indian fishermen from Karachi jail

    4 hours ago
  • India’s forex kitty drops USD 4.34 billion to USD 589.14 billion

    4 hours ago

company

  • Home
  • About Us
  • Contact Us

business

  • Subscribe

telangana today

  • Telangana
  • Hyderabad
  • Latest News
  • Entertainment
  • World
  • Andhra Pradesh
  • Science & Tech
  • Sport

follow us

© Copyrights 2022 TELANGANA PUBLICATIONS PVT. LTD. All rights reserved. Powered by Veegam