Jos Alukkas ropes in new brand ambassador

Keerthy Suresh unveiled an exclusive new Parampara collection for Jos Alukkas.

Hyderabad: Jos Alukkas has announced their association with Keerthy Suresh, the national award-winning actress, who will take over as their next brand ambassador.

The company believes that the actor’s popularity and acceptance among the younger generation will help the brand reach out to a new set of customers and build a strong bond with them.

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The brand has expansion plans for the year and is expected to open more stores in South India as part of its next phase of growth.

Keerthy Suresh unveiled an exclusive new Parampara collection for Jos Alukkas. The MD of the Jos Alukkas group, Varghese Alukka, Paul J Alukka, and John Alukka, and the celebrity were quoted saying that they are looking forward to a long-term relationship.