Karimnagar Dairy distributes PoS machines to retail fertiliser shops

Dairy chairman Ch Rajeshwara Rao along with Managing Director P Shankar Reddy distributed 10 PoS machines to the retail fertilizer dealers

Karimnagar: The Karimnagar Dairy has distributed Point of Sale (PoS) machines to fertilizer dealers of the dairy for distribution of direct benefit transfer (DBT) subsidy to the farmers having Aadhar cards.

At a programme organised on the premises of Karimnagar Dairy on Tuesday, Dairy chairman Ch Rajeshwara Rao along with Managing Director P Shankar Reddy distributed 10 PoS machines to the retail fertilizer dealers of the dairy located in various parts of the integrated Karimnagar district.

It may be recalled that the Karimnagar Dairy had forayed into marketing of fertilizers in 2020 in collaboration with the Indian Farmers Fertiliser Cooperative limited (IFFCO).

It has so far opened 10 retail fertilizers shops in various villages after securing licenses and is planning to open additional 10 fertilizers shops soon for the benefit of farmers and provide fertilizers at their doorstep.

IFFCO sales manager Chandrababu Naidu explained to the farmers about the operation of PoS machines through demonstration and clarified various doubts. The IFFCO also distributed liquid nano fertilizer to the farmers free of cost.