KLH Bachupally launches AICTE ATAL-sponsored FDP on AI in Digital Marketing

KLH Bachupally's Department of BBA has launched a six-day AICTE ATAL-sponsored Faculty Development Programme on AI and advanced analytics in digital marketing. The programme brings together faculty, researchers and industry experts to explore emerging technologies and research applications.

Hyderabad: The Department of BBA of KLH Bachupally inaugurated an AICTE Training and Learning (ATAL) Academy-sponsored Six-Day Faculty Development Programme (FDP) titled “AI and Advanced Analytics in Digital Marketing: Concepts, Tools, and Research Applications.”

Being organised from August 3 to 8, the programme aims to provide faculty members, researchers, and academicians with advanced knowledge and practical exposure to Artificial Intelligence, advanced analytics, and their applications in digital marketing.

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The programme features expert sessions by accomplished industry professionals across key areas of AI-enabled marketing, including Nikhil Kuruganti, Marketing Director, Anblicks; Shashi Vanga, Founder, 1CoreHub & AI Nexly; and Lokesh Arukala, CEO & Founder, GroX Digital Marketing Pvt Ltd.