KLH to hold Capacity Building Programme on Digital and Social Media Marketing from Dec 2

The specialized programme has been designed to support early-career teachers from social science disciplines across UGC-recognized Indian universities, colleges, and research institutes, addressing the critical need for advanced digital marketing education in academic circles.

Hyderabad: KLH Global Business School, Hyderabad, will hold a two-week Capacity Building Programme (CBP) on Digital and Social Media Marketing from December 2.

The specialized programme has been designed to support early-career teachers from social science disciplines across UGC-recognized Indian universities, colleges, and research institutes, addressing the critical need for advanced digital marketing education in academic circles.

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The comprehensive curriculum will focus on enhancing faculty members’ understanding of digital marketing concepts, developing practical skills in digital marketing platforms, and integrating contemporary techniques into academic teaching. The programme aims to bridge the gap between academic knowledge and industry requirements, encouraging research, innovation, and collaboration between educational institutions and the digital marketing sector.

Emphasizing the programme’s significance, KLU Vice Chancellor Dr. G Partha Saradhi Varma said in today’s rapidly evolving digital landscape, it was crucial for educators to stay ahead of the curve. “The CBP is not just about learning digital marketing tools, but about transforming our academic approach to prepare students for the dynamic global business environment,” Varma added.