Lxme becomes title sponsor of Indian Women’s League

Lxme has become title sponsor of the Indian Women’s League, marking a sponsorship milestone in Capri Sports’ 15-year commitment to women’s football. The partnership reflects a focus on women’s financial independence, greater visibility for athletes and expanded opportunities in sport.

Hyderabad: Lxme, a financial platform built exclusively for women, has joined as the Title Sponsor of the Indian Women’s League (IWL), marking a significant step in its commitment to advancing women’s financial independence and creating greater opportunities for women to participate, lead and excel across different spheres of life.

The partnership also marks the first major sponsorship milestone following Capri Sports’ 15-year commitment to Indian women’s football, underscoring the importance of sustained investment in building a stronger ecosystem for the sport.

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Speaking on the partnership, Ms. Jinisha Sharma, Director & Promoter, Capri Sports, said, “We’ve always believed that women’s sport is good business. It needs investment, attention, and the same commercial ambition that has helped build successful sporting properties around the world. When we committed to 15 years of building the Indian Women’s League, we did so because we see the potential to create something of real value for clubs, players, fans and brands. Having Lxme come on board so early in that journey is particularly meaningful because they understand this philosophy. They’ve built their own business around recognising and investing in the economic potential of women.”

Priti Rathi Gupta, Founder of Lxme, said: “At Lxme, we have always believed that women’s financial independence deserves to be taken as seriously as every other aspect of their empowerment. Our mission has been to challenge the notion that women’s financial futures can take a backseat. We see a similar need in sport, where women athletes continue to deserve greater visibility, investment and opportunity.
Our partnership with Capri Sports is a natural extension of this belief that women’s potential should never be limited by how much space they are given.