Mahindra Group sets up advanced design centre in UK

Mahindra Advanced Design Europe (MADE) is being set up in the West Midlands, and the new Centre of Excellence (CoE) will be a part of the Mahindra global design network that includes the Mahindra Design Studio in Mumbai, and Pininfarina Design in Turin (Italy), Mahindra & Mahindra said in a statement.

New Delhi: Mahindra Group on Thursday announced the setting up of an advanced design centre for mobility products in the UK.

Mahindra Advanced Design Europe (MADE) is being set up in the West Midlands, and the new Centre of Excellence (CoE) will be a part of the Mahindra global design network that includes the Mahindra Design Studio in Mumbai, and Pininfarina Design in Turin (Italy), Mahindra & Mahindra said in a statement.

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It will be operational from July 1.

“MADE will contribute to all future automotive and mobility products, including Born EV SUVs and be a resource available to Mahindra group companies,” M&M Executive Director Rajesh Jejurikar said.