Moldova’s hopes for wine tourism boom hit badly
They were making some headway, but the pandemic has halted progress in its tracks
Cricova: The vast underground cellars of Moldova’s Cricova winery used to echo with the sounds of hundreds of visitors. Now just a handful of guests wander past the huge barrels and endless rows of bottles holding its vintages.
“We used to have 300 to 450 people a day but with the pandemic… there are days when there are literally 15 people,” winery tour guide Vita Viznyuk said.
Impoverished Moldova, a tiny country wedged between Romania and Ukraine, has struggled to build a solid economy since gaining independence with the 1991 collapse of the Soviet Union.
One of the few bright spots has been its long-established wine industry, well-known in eastern Europe with significant exports to Russia, Romania, Poland and other countries. Vineyards have been trying for a decade to expand their business into tourism, offering wine tours and wine-themed resorts.
In 2018 the country of only 3.5 million people welcomed 1.5 million foreign tourists — and almost half of them came to Moldova specifically for wine tours. Most came from Romania and Ukraine, but also from Russia and Germany, she said.
Barely larger than Belgium, the country has some 110,000 hectares of vines and has ranked in recent years as the world’s 20th-largest wine producer. The Cricova winery alone produces 11 million bottles per year of red, white and rose and is best known for its sparkling wines.
Its cellars contain bottles that belonged to Nazi leader Hermann Goering and were seized by Red Army troops in World War II as well as collections awarded to visiting world leaders such as Russian President Vladimir Putin, who celebrated his 50th birthday in Cricova.
About 30 kilometres (20 miles) from Cricova, Milestii Mici is an old lime mine that is now the biggest wine cellar in the world, its tunnels running for some 200 kilometres (125 miles). Its collection of 1.5 million bottles is recognised by Guinness World Records as the world’s biggest.
The coronavirus pandemic has hit the industry’s core business, with Moldovan wine sales falling by between 10 and 30 percent, Frolov said. But it’s the fall in wine tourism that has hit the industry hardest. Stays in Moldovan tourism establishments were down 78 percent in the first nine months of the year, compared to 2019, according to the state statistics service. The elegant Castel Mimi Wine Resort, founded in the 19th century, has lost 70 percent of its tourist flow and is trying to find creative ways to stay afloat. Now, visitors can participate in designing labels, attend wine blending workshops, or even try wine spa treatments. AFP
