Mugdha opens doors to patrons in Secunderabad

Actors Raashi Khanna, Anupama Parameswaran, and singer Sunitha were present at the new store's launch at Patny Centre

Mugdha Art Studio, one of the biggest luxury retail stores in the city, has launched its new outlet at Patny, Secunderabad. Spread across 15,000 sq ft, the store reminds the customers of a beautiful temple with the Chettinad interiors, and as soon as anyone enters the store, they get the sacred vibes.

“We’ve always strived to give a unique experience to our customers. This store is a special tribute to our rich heritage and great handlooms of our country. We are delighted to be a part of this great art form. Weaved by the finest artisans across India, from Kanjeevarams to Banarasi saris, from Ikats to Gadwals, from Paithanis to Uppadas, the Secunderabad store boasts of one of the largest handloom collections in the city,” says Sashi Vangapalli.

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Customers can also find a great and exclusive collection of fancy and designer saris. This time, they have also come up with readymades and bridal wear lehengas on popular demand. “The bridal wear has been inspired keeping in mind the modern women, and the colours are very elegant and suit the season,” she adds.

Having enhnaced the look of many celebrities like Sushmitha Sen, Rashmika, Rakul Preet Singh, Tapsee Pannu, Kajal Aggarwal, Neha Dhupia and many more, Sashi has always focused on understanding the person, their body proportions, and then create designs which makes them comfortable and brings out the best out of their personality.

The uniqueness of the label is in the detailing of the embroidery and the custom-made fit. With a wide range of collection, the store serves across the demographics and has suitable garments for every occasion.

The new Kanchi pattu saris collection has very vibrant colours, unique designs and is custom designed to suit the modern Indian brides. The motifs, the details, the borders – everything is designed and weaved keeping in mind the new-age Indian bride – who is modern, yet filled her heart with deep-rooted Indian traditions.

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