Namrata Shirodkar unveils Divani flagship store in Hyderabad
Luxury fashion label Divani has opened its flagship store in Banjara Hills, Hyderabad, with Namrata Shirodkar and other guests attending the launch. The collection revives heritage silhouettes such as khada dupatta and farshi gharara using traditional craftsmanship techniques.
Hyderabad: Namrata Shirodkar Babu, along with actors Shreedevi Chowdary, Divya Boppana, content creator Sudha Reddy, philanthropist Sanya Dhir, founder of Divani, participated in the unveiling of the flagship store of Divani’s Hyderabad at Banjara Hills.
Designed by Habitat Architects, the space reimagines heritage craftsmanship within a contemporary architectural framework, creating an environment where tradition and modernity coexist seamlessly, a press release said.
Divani restores iconic silhouettes, including the khada dupatta (revered for its structured drape and sculptural presence), restored with emphasis on volume, form, and intricate zardozi craftsmanship and the farshi gharara revived in its full inherited regality, executed through traditional tukdi and chatta-patti techniques and layered with rich embroidery.
The collection also reintroduces the brand’s legacy techniques — kutki, motichoor, farisha and heirloom weaves — rangkat — all reinterpreted with precision while preserving their intricacy. Every ensemble is meticulously handcrafted using pure copper and options for silver or gold zari, highlighting Divani’s dedication to enduring karigari.
