Neeraj Chopra becomes co-owner of UBS Athletics Kids Cup

Olympic medallist Neeraj Chopra has become co-owner of the UBS Athletics Kids Cup after serving as its ambassador for two seasons. The grassroots initiative aims to reach one million children across India while promoting inclusive participation and long-term engagement in sports

New Delhi: Two-time Indian Olympic medallist javelin thrower Neeraj Chopra on Friday became the co-owner of the UBS Athletics Kids Cup having already served as the programme’s Ambassador for the past two seasons.

The UBS Athletics Kids Cup is one of a grassroots initiatives, designed to introduce children to sports through fun, inclusive and accessible competition. It has engaged more than 250,000 children across 2,500 plus schools in five cities.

---

“Over the last two seasons, I have seen the impact that UBS Athletics Kids Cup has created for children across schools,” said Chopra, who added a Commonwealth Games silver to his crowded cabinet last month, in a release.

“Every child deserves an opportunity to discover and showcase their talent, and becoming Co-owner felt like the natural next step because I truly believe in the vision we’re building together.

“Our ambition is to reach one million children and inspire many more youngsters to embrace sport. I look forward to sharing my own experiences with the kids, teachers and schools, because the more children play, the greater the chance of creating future champions.”

With Chopra joining the initiative as co-owner, the programme now enters its next phase of growth with an ambition to reach one million children across India. Beyond introducing young people to sports, the initiative aims to encourage confidence, discipline and lifelong participation in sport, helping build a stronger sporting culture from the grassroots up.

Daniel Schenker, CEO of Dspowerparts and Co-Founder of the initiative, said: “The strongest validation any programme can receive is when someone who knows the field better than anyone else chooses to invest personally in its future.

“Neeraj has seen the impact, met the children and understands the vision. His decision to become a Partner is a powerful signal of what we can achieve together in the years ahead.”

The UBS Athletics Kids Cup has rapidly grown into one of India’s leading grassroots sports programmes, creating opportunities for children to participate in fun, inclusive and accessible events. Nearly 50 per cent of all participants have been girls, underlining the initiative’s focus on making sport accessible to every child.