Neeraj Chopra signs a new deal with Audi India

JSW Sports, that double-Olympic medalist Javelin thrower and global sports icon, Neeraj Chopra, will partner with German Automotive Manufacturer Audi, marking a powerful collaboration

HYDERABAD: JSW Sports, that double-Olympic medalist Javelin thrower and global sports icon, Neeraj Chopra, will partner with German Automotive Manufacturer Audi, marking a powerful collaboration that brings together two leaders driven by performance, precision, and a progressive mindset.

Chopra, whose historic javelin throw at the Tokyo Olympic Games captured the nation’s imagination, now partners with Audi India – a brand globally renowned for its engineering excellence, relentless innovation, and forward-thinking design. The partnership celebrates the shared values between the athlete and the brand – world-class performance, explosive speed, and iconic stature.

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“At Audi, we stand for those who push boundaries – those who are not just defined by performance, but by the relentless pursuit of excellence. Neeraj Chopra is the embodiment of that spirit. Determined and iconic, his journey from ambition to achievement mirrors Audi’s progressive DNA. His focus, speed, and unmatched performance make him a natural extension of our brand – a symbol of what it means to lead, not follow,” said Balbir Singh Dhillon, Head, Audi India.

Neeraj, who followed up his Olympic Gold with top spots at the Asian Games, Commonwealth Games, and World Championships, would later win Silver at the 2024 Paris Olympic Games, said he had always admired Audi – not just for the cars, but for what the brand stands for.

“As an athlete, these values resonate deeply with me. Whether it’s on the field or in life, the pursuit of excellence never stops. I’m excited to join the Audi family and represent a brand that inspires forward motion in everything it does,” said Chopra on the partnership.

“All of us at JSW Sports are really happy to facilitate this association between Neeraj and Audi India, which is truly a landmark partnership for Indian sport and business,” said Karan Yadav, Chief Commercial Officer, JSW Sports.